Using 3 carefully chosen, described and analysed illustrations, show Essay

Using 3 carefully chosen, described and analysed illustrations, show how images of success used in the contemporary labour market revolve around the themes of potentiality, performativity and perfection - Essay Example Given this â€Å"improved perspective† of the human resource, this paper will examine if such â€Å"improved perspective† of the workforce translates to better work life. This paper will also answer the new definition of success in the workplace, given the prevailing economic environment, and what it takes to succeed. As a business entity, companies are always driven by the profit motive. To paraphrase Radcliffe, â€Å"essentially, the main goal of all firms is to maximise and improve their bottom line† (2005 p.56). To improve this bottom line, companies had always sought new ways on how to improve its profitability that includes adoption of new processess and methodologies, as well as the usage of sophisticated technologies. It also realised that by maximising the potential of its human capital to perform, it would be able to enhanced its viability and competitiveness as a business entity in the market. Hence, there is the adage â€Å"our people is our most important asset† (Costea 2007 p.6), a slogan which is used by almost all companies in stressing the importance of human capital in their organisation. Frederick Winslow Taylor first thought that to motivate performance, employees has to be adequately paid (Jaffe 2008). It may have been a simplistic perspective about motivation, but it answers the economic needs of an enterprise’s employees and is even used until today. Mayo later expanded on this narrow perspective of Taylor about human resource and later included the social needs of its employees that needs to be satisfied for employees to be better motivated (Sarachek 1968). Perhaps it was Mayo who introduced the concept of Human Resource Management (HRM) when he introduced Human Relations department at the workplace who emphasized among its managers to treat its subordinates humanely (Smith 1987). Other organizational behaviorists and psychologists followed suit on how to better motivate employees by attending to their various

Brand Management Essay Example | Topics and Well Written Essays - 750 words

Brand Management - Essay Example (Ehrenberg & Scriven, 1997) Brand users comment that the brand â€Å"tastes nice† than the non-users would say. But a popular brand has more users than a not-so popular brand. Therefore more people say that it â€Å"tastes nice† for popular brands than the not-so popular brands. The belief of â€Å"brands are brands† is supported by many ads, for example, ads create ‘attention, impact, memory traces for the brand’ but not because they are persuasive. Advertisements are used to remind people of the brand, or that such brands are still in existence or leading in the market, but ads are not used to persuade consumers to buy. Brand advertising is a creative way of informing the public but it is made not to persuade customers to buy or differentiate it from other brands. There have been only a few advertisers who do it as a way of persuasive inducements to buy the brand. When Coca-Cola advertises, it demonstrates how refreshing the soft drinks but not made to persuade to buy because it has always been a popular product bought for its refreshing taste. That is the way of publicising or informing its loyal customers. But the customers are knowledgeable people; they already know the taste of Coca-Cola and don’t need to be persuaded to buy because they already are loyal customers. An example of advertising as publicity is when a firm announces new innovations – a price cut or a new brand. But most of the time, advertisements are about issues which the ad elaborates and that the public already knows. Known brands such as Coca-Cola or Nike advertise some information to millions, even billions, of consumers around the world and yet the consumers already know what the advertisements mean. This form of advertisement is known as standard advertisement; meaning it is the same advertisement in any country. The belief that advertising is a form of persuasion is very common in the United States advertising

Marketing Management of Nike Essay Example | Topics and Well Written Essays - 1750 words

Marketing Management of Nike - Essay Example Price Nike has a premium pricing strategy and its products are largely targeted towards the premium customers (Axelby, 2003:89). The company attributes and justifies its pricing strategy by providing high quality products to the customers. The formidable brand image of Nike also acts as a decisive factor in formulating the pricing strategy. Due to the formidable brand image of the product, the customer is quite willing to pay a premium for the products of the company as it has made a distinction for quality across the markets globally. Place Nike has a multi-channel distribution strategy in which the company uses both the direct as well as the indirect channel for distribution. The company ensures a combination of all vertical channels in an attempt to amalgamate them for distribution. The company has a bricks and clicks format that involves selling products through retail outlets (both company owned and multi-brand retailers) as well as through e-commerce websites. However, the indi rect form of distribution is the primary channel of sales considering the fact that it helps in providing more value to consumers. It also gives a tangible touch to the service offering generating competitive advantage (Baiker, 2007:32). Promotions Promotions are the most vital aspect of the marketing mix of Nike as it forms the only channel of communicating with the target market audience. The promotions strategy of Nike involves use of both traditional and online channels for communication. Traditional channels include advertisements on television and print media while online channels involve use of various social networking sites.... According to the research findings, it can, therefore, be said that the era of globalization has not only opened up new vistas for business organizations but has also created a high competition in the business markets with organizations reaching out to every market where opportunities are available. In this regard, ensuring a formidable positioning and a good marketing mix is an essential aspect that is needed to survive in this tough competitive environment. In order to remain sustainable in the market and stay ahead of the competitors, it is very essential to have a product mix that ensures a formidable image of the products or the brand in the minds of the target market segments. It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company. The most important duty of the compa ny is to generate highest return to its shareholders that forms the ultimate aim of any organization. In this regard, the company has followed a strategy of expanding rapidly into international markets, and also seeks to formulate strategies such as outsourcing in a manner so as to help reduce cost and generate greater efficiency that can be ultimately generated as profits to be passed on to the shareholders.

Business to Business Marketing Essay Example | Topics and Well Written Essays - 1000 words

Business to Business Marketing - Essay Example The focus of the paper "Business to Business Marketing" is the major advantage of working as Southern Technology’s subsidiary that is that its products and services would be exposed to ready market which has global presence and credibility. Acme would not have to prove and establish its credibility and thereby would gain considerable leverage in creating a niche in the global business without losing the precious time that is vital to maintaining the competitive edge over their rivals. Such alliance would also be more lucrative, both in terms of market and financial gains. The major disadvantage would be that Acme would lose its brand name that it had earned and established on its home ground. It would also not be recognized for its pioneering products and services as they would be marketed under a different brand. Again, if Acme maintains its individual brand and forms strategic partnership with Southern Technology to market its products and services, as add-on, the wider and future implications would be better as they would establish its credibility in the global business and at the same time, Acme would have international presence under its own brand and its products and services would have the exclusivity offered just by Acme Corporation. The major disadvantage would be that Acme might lose some crucial time and market advantage while it establishes its credibility.

MKTG Essay Example | Topics and Well Written Essays - 500 words - 10

MKTG - Essay Example This association is based in the United States but not only does it have members in this country, but it also has members in another forty eight countries and many of these are some of the largest companies and nonprofit organizations in the world. Direct Marketing Association’s work is not only done at a local level, its marketing campaigns are also done at a regional, national, and international level and this is one of the reasons that this association is one of the most successful of its kind worldwide. The professionalism of its staff enables it to compete effectively against other associations and in fact, it gives it an edge over them. The level of its competitor associations in the marketing business just helps to show the top quality of work that is done at Direct Marketing. This is an association, which any competent organization in the world would aspire to join; this is because it would be a guarantee of its success in the present and the future. Marketing Pilgrim was established as a site where marketing professionals could be able to find jobs that they wanted in marketing companies. This site has over the years since its founding became one of the most popular marketing job boards online. Because it is a leading site in marketing, this is where most companies and other institutions go to when they need to acquire people in marketing and academics in the same field. The Marketing Pilgrim site ensures that its clients stay up to date with the current marketing knowledge, training, and tools, which not only enable them to succeed in their careers, but also helps them obtain information of value and worthwhile connections. This site continuously innovates and develops according to the changes in the marketing scene in the world and it does this for assisting its clients keep up to speed of things so that they do not lose any opportunities if there are any

History Of Bloodstain Patterns Essay Example for Free

History Of Bloodstain Patterns Essay Function of bloodstain pattern analysis Bloodstain pattern interpretation/analysis has been around for many years but has only really been recognized in the past several decades. This interpretation/analysis is like a very important tool that an investigator or forensic scientist may use to help them better understand what happened or what did not happen in a case where there was bloodshed. Discoverable through the examination of bloodstain pattern The information that can be discovered or obtained when examining bloodstain patterns can help in apprehending a suspect, corroborating a witnesses statement, interrogating suspects, allowing for reconstruction of past events and lastly but probably the most important exonerating an accused. All bloodstains can provide important specifics to an event that occurred during an incident, so they are always examined. This is a very crucial part of an investigation, but it is never 100%, errors do occur. â€Å"Static Aftermath† There is such a thing called â€Å"static aftermath.† What an analyst evaluates is the static aftermath of an event; the shapes, volumes, patterns, number and size of bloodstains and their relationships to the scene. Timeline of bloodstain pattern analysis Surprisingly to me the study of bloodstain patterns has been going on since the 1800’s. On the following page is a time line showing the history of bloodstain patterns interpretation/analysis. The timeline I made begins in the 1860’s and goes through the 1970’s, not every significant moment is included on this particular timeline. 1970’s – MacDonell worked under a LEAA grant, and completed 3 different articles through the 1990’s. He has trained many in law enforcement and has developed courses to continue to train analysts. 1970’s – MacDonell worked under a LEAA grant, and completed 3 different articles through the 1990’s. He has trained many in law enforcement and has developed courses to continue to train analysts. 1863 -The Beck’s wrote â€Å"Elements of Medical Jurisprudence,† which discussed cases in which bloodstain pattern analysis was utilized. 1863 -The Beck’s wrote â€Å"Elements of Medical Jurisprudence,† which discussed cases in which bloodstain pattern analysis was utilized. 1939 – Balthazard is known for doing original research and experimentation with bloodstains and patterns. 1939 – Balthazard is known for doing original research and experimentation with bloodstains and patterns. 1882 – Professor Charles Tidy published â€Å"Legal Medicine.† 1882 – Professor Charles Tidy published â€Å"Legal Medicine.† 1955 – Dr. Kirk submitted bloodstain evidence and findings in a case; this was significant in recognition of bloodstain evidence by the legal system. 1955 – Dr. Kirk submitted bloodstain evidence and findings in a case; this was significant in recognition of bloodstain evidence by the legal system. 1895 – Piotrowski published a book concerning blood stains from blows to the head. 1895 – Piotrowski published a book concerning blood stains from blows to the head. 1880 – Henry Faulds published, â€Å"On-skin Furrows of the Hand,† described bloody fingerprints and their likely usage to identify the criminal. 1880 – Henry Faulds published, â€Å"On-skin Furrows of the Hand,† described bloody fingerprints and their likely usage to identify the criminal. 1856 Lassaigne wrote a paper that included discussion of marks that appeared to be bloodstains but was from insects. 1856 Lassaigne wrote a paper that included discussion of marks that appeared to be bloodstains but was from insects.

Personality Factors for a Leader

Personality Factors for a Leader Nature of Leadership: Laurie J. Mullins states that Leadership is a relationship through which one person influences the behavior or actions of other people (Mullins 2010: 373). He says that Leadership is all about determination, personality and innate ability at the right time for a particular competitive situation. Many effective business leaders have no formal academic qualifications and each has their own individual leadership style. Leaders can motivate their followers and can design organizational contexts and make them function effectively. Criterion of leadership: Though there are lot many criterion for leadership, we in our group selected a few of them. VISION: A good leader should work hard at communicating their vision for the organization to all staff at all levels. He has to understand that their vision must appeal to the staff at both an emotional and practical level. Basically a leader has to understand the culture and values of his organization and its impact on its future development. He has to recognize blind alleys. MOTIVATION: A leader has to understand that every member has a different set of motivational stimuli, motivate them accordingly. He has to explain his decisions in terms of their benefit to the organization and its members. Most importantly a leader has to find out the flaws if any or celebrate and reward individual and team achievements. EMPOWEREMENT: An empowered leader should believe that people generally respond well when given greater responsibility for their own performance without disturbing the organizations model. For that he has to allocate sufficient resources to training and development and get a buzz when staff set and achieve their own goals. He should realize that the organization would still function if you were not there. COMMUNICATIONS: One of the most important criteria for a leader is communication skill. He has to use his communication influence to encourage two way communications at all levels in your organization. He has to encourage personal contact rather than written, mechanical or technological alternatives. Finally has to encourage a diversity of opinion and constructive criticism and walk the talk. RELATIONSHIPS: A successful leader should work hard at countering a them and us culture within your organization and maintain relationships inside and outside his team. He has to set clear codes of acceptable conduct and take action against breaches of them and stress that everyone contributes to the success of the team(s) they belong to. One of the most important qualities of a leader is that he should be able to admit a mistake when you make it. EMOTIONAL INTELLIGENCE: Mullins describes emotional intelligence as abilities such as being able to motivate oneself and persist in the face of frustrations; to control impulse and delay gratification; to regulate ones moods and keep distress from swamping the ability to think; to empathize and to hope. (Mullins 2010: 144). Emotional intelligence is the ability to think, handle situations either in frustrations or success emotionally. A leader should have this emotional intelligence so as to lead his team in critical situations. ATTITUDE: Attitudes are learned throughout life and are embodied within socialization process. They can be defined as providing a state of readiness or tendency to respond in a particular ways.(Mullins 2010: 145). A result oriented leader should have knowledge, should be expressive, should be instrumental, and ego defensive. TEAMWORK: A good leader is the one who has to create an understanding of working in groups and teams. It is necessary for him to recognize the nature of human relationships, functions, roles and factors that influence team performance and effectiveness. TIME MANAGEMENT: Time management is one of the key factors for a good leader. They should not only manage their own time but also manage their staff or teams time. They have to establish key tasks, set objectives, identify performance standards, check for constraints and decide on action plans. PROBLEM SOLVING SKILLS: Problem-solving is the removal of the barrier. A result- oriented leader should have good problem solving skills as the success of his mission depends on the problems they face and the way he solve. It may be an internal weakness, or any external threat. Group Feedback and My Capabilities: The group members in our group say that I have good visionary qualities and they say that I always plan for the future. I think that whatever plan I am making should be useful not only to me but for others and my plan should be like a generalized theory and have proofs. Coming to motivation, our group members feel that I can motivate them with my verbal skills and also induce confidence into them. One of the group member reviews me that I also reward and always give them a good feedback. My group members have trust on me and are able to rely on me and I feel that I have good empowerment skills. Whenever I lead them I dont feel authoritative rather I feel responsible which makes me a successful leader. I feel that empowerment should not be taken by yourself; members around you should choose you. I use my verbal skills and my body language in an effective manner so as to put on my thought in front of them. They will be always encouraged and convinced with my presentation skills and so I can make use them for the maximum extent so as to accomplish our mission. In any context whether it may be in formal situations, informal situations, in an organization, in completing a group activity, I feel the most important part is maintaining relations within a group. I have won my group members and they vote me positively in these criteria. I feel that as a leader, whatever I do should be convinced among my group members and the plan should be transparent. I feel that no group member should be in dark side. One of my group members states that I possess a bit low emotional intelligence. I dont agree with them completely because there are no such relevant situations where I got a chance to exhibit them. I have a few real time examples where I was chosen to convince people and I succeeded i n that. When coming to attitude, each person in our group has different viewpoints regarding this criterion. One says that I am egoistic. It might not be a false judgment but its true in some issues. I am a bit EGOISTIC person, but the way I exhibit it depends on the situations and circumstances.one more member in our group says that I calm down when things doesnt go well and look for a chance or a solution. That is also true and it happens most of the time when handling worthless issues. The other member says that my attitude is good and positive always. I feel that attitude varies accordingly with peoples mindset and it is the way how they receive. Team playing is one of the best qualities which I possess. My group members also agree with this statement. They say that I am always ready to help them irrelevant of the situation. I feel that in a team di Coming to time management, I am a bit lazy person which is a drawback for being a leader. But my group members except one, praise me that I am good at managing time. May be, only one member found out my drawback and it is true. Actual reason is I need a small push up to start of my work which I am trying to rectify it. I am good at allocating time resources but poor at implementing it within given constraints. When I deal with any problematic situations, I come out of the situation and analyze the problem, find the causes, starting from the basics, question myself and solve the problem and my group members accessed me the same. But I feel every time that I have to improve my problem solving skills. I dont get satisfied at any point of time and thinks of a better way to solve a problem. I give feedback to myself most of the time. Conclusion: Overall there are lots of important qualities like VISION, MOTIVATION, RELATIONSHIPS, and COMMUNICATION SKILLS in me which make me to emerge as a successful leader, though I have a few qualities like ATTITUDE, TIME MANAGEMENT which needs to be improved. In this present scenario one should have to develop lot many qualities other than these mentioned and emerge out as a Good Leader in this changing world.